Background
• Absolut is launching an ‘End of Year’
Limited Edition bottle
• This bottle is a collaboration with
the ‘Andy Warhol Foundation for
the Visual Arts
• It extenuates the iconic 1986 painting
Our role
• Consider how to highlight Absolut Warhol
in Travel Retail, draw attention to the
Limited Edition bottle on shelf
• Take into account differing retail formats
and how to integrate digital as part of
the story
• Propose promoter uniforms