Carrera experiential activity Build brand awareness amongst potential consumers through meaningful face to face engagements
• Reflecting ‘Out There’ campaign
• Target core millennial audience
• Drive traffic to partner store
e-commerce site
• Generate content for use on
digital platforms
Budget: £45,000
• Excluding incentive discounts on
purchase and GWP
In order to achieve both sales and brand awareness objectives we will utilise participants’ social media profiles
• Focus on Instagram for brand fit,
options to duplicate across platforms
• Incentivise use of dedicated
campaign hashtags but leave
styling to the participant
• In low connectivity festival environments
posts will appear after the event to avoid
competing with the social media clutter
associated with a festival weekend
• When producing automated social
media posts through participant
accounts copy will be pre-defined
to include correct brand messaging
and relevant campaign hashtags
• Photo booths do not allow automated
posting to Instagram and will instead
post to Twitter or Facebook
By taking Carrera to an environment already frequented by ‘true authentic’, at a time they’re even more open to an adventurous experience, we create a truly memorable brand experience which drives both participants and those they share it with towards a purchase.
• Use existing festival environments as a
creative base for a campaign
• Benefit from a contained audience with
guaranteed footfall
• Opportunity for multiple interactions
across a number of days
• Bolster content by featuring wider
festival atmosphere
Pop up retail outlets
visitors to the pop-up store will be able
to print photos of themselves with their
chosen sunglasses by tagging their
Instagram posts with the relevant hashtag.
• Printing prompts generation of social
media content
• Photos are added to the walls, steadily
turning the store in to an ever growing
art installation
• Potential competition tie-in with
experiential activity offering festival
tickets as prizes for adding photos
to the walls
The Tourer
Taking an American classic, oft cited as an icon of life’s great journeys, we’ll invite the public on board the Carrera Tourer to find their perfect pair of sunglasses and embark on their next adventure.
• Airstream style unit
• Parked up in city centres, markets and
street food destinations
• Internal décor styled after
touring travellers
• Glasses on display throughout
• Upon finding their chosen pair
consumers will be photographed
so as to join our Carrera Journeys
Instagram album
• Photo wall of all participants
• Rewarded with a discount each
consumer will receive a voucher
to be used online
The Carrera Viewpoint a new experience taking you above the crowds
In the true spirit of getting ‘Out There’ festival goers will have to wonder off the beaten track as they scale the rocky façade of the Carrera observation point. Upon reaching the top they’ll be rewarded with a truly unique view of the festival landscape.
• Standing tall well above the crowd
the observation platform will be
highly visible
• Climbing wall designed to be an
enjoyable experience as opposed
to a challenging pursuit
• The top forms a contained trial area
where participants are able to find
and purchase their perfect pair
Road Trip Hit Squads Hitting the road to find the authentic UK look
Our team of travellers will search out the truly authentic amongst the crowds of major UK cities; armed with the complete Carrera style set they’ll travel the country helping target consumers pick their perfect pair.
• Pairs of Carrera brand ambassadors
travelling through target cities on
customised Vespas
• Each team carrying a bespoke satchel
containing a selection of Carrera styles
and a mirror
• Stopping in high footfall target locations
our teams will invite passers-by to take
a seat on their vespa and try a variety
of Carrera styles
• Upon finding their favourite pair
consumers will be photographed
a top the vespa and entered in to
a competition to win their
very own one
• Rewarded with a discount each
consumer will receive a voucher
to be used online
Social Playground This state of the art printer tracks a predefined hashtag and automatically prints off any qualifying photos uploaded to Instagram within
20 seconds
• Generates original authentic content
• Natural way of inspiring participants
to engage with your hashtag
• Additional brand messaging and offers
can be designed in to the prints
• Collates a digital copy of all photos for
use after the event
• Provides a detailed report on the overall
reach and engagement levels